Archive for June, 2010

Direction Correction

June 24, 2010

A recent study indicates that when people travel they tend to choose southern routes rather than northern routes. The inference taken by researchers is that most people associate “north” with “up,” and they associate “up” with “difficult” and “demanding.” Higher grades in school, for example, are associated with greater and prolonged efforts. Because of such conditioning, big numbers related to anything tend to be automatically connected with discomfort of one kind or other (or several together). Another study, done many years ago, indicated that when people are lost on the road, they generally favor opportunities to make right-hand turns to find their way. This is apparently due to an ingrained association between the concepts of “right” and “correct.” For similar reasons, when people have any given problem, they are predisposed to follow a comfortable habit pattern, even when that pattern has never worked very well. 

There is an old story about a man who loses a key, and while searching for it under a streetlight, a passer-by stops to help and asks where the key was last seen. The man responds by pointing to a place in the darkness. The passer-by asks why he is not looking there, the place where the key can surely be found. The man responds: “The light is much better here.” In everyday situations, when we see someone doing the equivalent of that, we laugh to ourselves, if not out loud. Yet who has not, from time to time, done something similar? 

When a crisis strikes, or looms on the horizon, even veteran business owners are apt to first call a friend or family member, even when that person has no training or experience in dealing with such crisis. The second call is most often to an accountant or lawyer, even when the problem is not directly related to accounting or law. It is not uncommon for the second or third call to be to a Congressional representative, who will make an effort to redirect them to an appropriate source. In search of a solution, they may visit a library or bookstore, due to ingrained faith in the printed word. If there is time, they may sign up for a seminar or college course because they are conditioned to trust academically-certified authorities even when such sources have no more to offer than what they themselves acquired in school, most of which is outdated, generic, and too theoretical. 

Our culture understandably enshrines the “rugged individualist,” but that mindset avoids one-on-one assistance like plague, equating it with—we believe—being scolded or staying after school for extra help. So they avoid expertise available from competent counselors and therapists, even on a sliding-scale-fee basis; retired executives, although their services are free; and “high-priced” consultants, regardless of the value to be received. No service to the business sector has greater value than management consulting, and yet 99% of business owners and CEOs fail to seek advice from such a source. Sales contacts from consulting firms are as welcome as an in-class visit by the Principal in grade school, (which is not to say that the sales tactics of some consulting firms don’t deserve a cold reception). 

PluribusOne™ Consulting is unlike any other. There are no high-pressure sales tactics because we do not aggressively sell our service; we simply let prospective clients know that we exist, what we do, and that we are available. Let us do a low-cost Direction Assessment, and then consider adding us to your trusted team. We operate on a small percentage of whatever value we can add; there is no daily or hourly fee and no shocking bill when services are completed. 

[See also our post: “Noetitek Direction Assessment” and the Flyers posted on the right-hand side of this blog.]


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